Executive · systemic team · inclusive leadership coaching

Leadership that feels like joy, not just pressure.

I help leaders, teams, and organisations build the trust, belonging, and honest conversation that turn a group of capable people into a team that truly leads — with purpose, and a little more joy.

The Hague · working internationally in EnglishICF Professional Certified Coach (PCC)
Heena Jethwa, executive, systemic team, and inclusive leadership coach
ICF Professional Certified Coach (PCC)iPEC Certified Professional Coach (CPC)Energy Leadership Index Master Practitioner (ELI-MP)Systemic Team CoachORSC-trained (Organisation & Relationship Systems Coaching)30+ years of corporate experience, incl. IBM & SPSS
  • ICF Professional Certified Coach (PCC) badge
  • International Coaching Federation (ICF) Member badge
  • iPEC Certified Professional Coach (CPC) badge
  • iPEC Certified Executive Coach — COR.E Leadership Dynamics Specialist (CLDS) badge
  • IBM Enterprise Design Thinking Practitioner badge
International Coaching Federation member badge
Giving back to the profession

Board Member, ICF Netherlands — Director of Membership & Credentialing

Since October 2026 I serve on the Board of The Netherlands Chapter of the International Coaching Federation, elected by its members. My focus is creating connection and belonging across our coaching community, welcoming and growing our membership, and supporting coaches on their ICF credentialing journey.

Kushi

“Kushi” means joy — in Sanskrit and Gujarati.

Joy at work is not a luxury. It is what happens when people belong, feel safe, and know their purpose. That is the heart of this practice: leadership where high standards and being genuinely human are the same thing.

Heena Jethwa facilitating a small-group coaching conversation with a team
Our signature approach

Systemic team coaching and 1:1 coaching, working as one

Most coaching helps one leader at a time. Real leadership happens between people. My signature engagement coaches your team together while supporting each leader privately — so the whole system grows, not just the individuals in it.

Systemic team coaching means working with the team andthe wider system it serves — its stakeholders, its organisational culture, and its purpose — not just the relationships inside the room. It draws on leading methodologies (Hawkins' Five Disciplines, ORSC, Lencioni), always in service of the team's real work.

The team, together

Regular sessions with your intact leadership team to build trust, surface the real conversations, and align on how you lead.

Each leader, individually

Private 1:1 coaching for every team member, so personal growth keeps pace with what the team is building.

One connected journey

The two threads reinforce each other — what surfaces in the room gets worked through 1:1, and vice versa.

See how team coaching works
Ways to work together

Coaching for teams, leaders, and the organisations they belong to

View all services
Signature offering

For intact leadership teams

Team + Individual Coaching

A blended engagement that coaches your leadership team together while giving each leader their own 1:1 space. Systemic team coaching builds shared trust and direction; individuals grow the self-awareness to lead it.

  • A team that argues well and decides faster
  • Shared goals everyone actually owns
  • Individual growth plans for every leader

For senior leaders & founders

1:1 Executive Coaching

Private, confidential coaching for the person at the top. We work on the leadership edges that matter most to you — presence, decisions, difficult conversations, and sustainable pace — drawing on assessment tools such as the Energy Leadership Index where they help.

  • Sharper decisions under pressure
  • A calmer, more grounded presence
  • A leadership style that is truly yours

For organisations that want people to thrive

Belonging & Inclusion

Inclusive leadership programmes, DEIB strategy, and facilitation that make belonging the foundation of performance. When people can be themselves, teams argue better, decide faster, and stay.

  • Inclusive leaders who build psychological safety
  • A DEIB strategy grounded in real culture change
  • Teams where difference becomes an advantage

For people at a crossroads

Career & Life Coaching

For those navigating a transition, a promotion, or a bigger question about what is next. We create the space to hear your own answers and move toward them with confidence.

  • Clarity on what you actually want
  • Confidence to make the next move
  • Momentum instead of overthinking
How we work together

A clear path from stuck to steady progress

Coaching should feel supportive and structured. Here is the rhythm we follow together.

01

Discover

We start with a free conversation to understand your team, your goals, and what “better” would actually feel like.

02

Map the system

Diagnostics that can include team assessment, stakeholder interviews, and the Energy Leadership Index where useful — surfacing how the team and its wider system really work.

03

Coach in motion

Team sessions and 1:1s run in parallel over an agreed engagement, working on the real, live challenges you face.

04

Embed the change

We turn insight into habits and agreements that outlast the engagement, so the growth sticks.

Free resource

The Team Health Check

A short self-assessment to spot where trust, feedback, and alignment are leaking in your leadership team — and where to focus first.

No spam — occasional insights on leadership, teams, and belonging.

In their words

Leaders and teams who found their footing

“At the moment when I needed to reset my head, think about my career and my direction of travel, Heena was the first person I thought of for coaching. She brought her humour, warmth and expertise together to help me think through where I was stuck in my own head, how to get out of those patterns and how to open up to new opportunities. Thank you Heena — you got me on to my next adventures in the right frame of mind, and I am extremely grateful!”
VBVictoria BunyardChief Technology Officer / Managing Director, Technology
“Heena helped me navigate a transformational period in my life. Her style is intuitive but pragmatic, gentle but fierce. She sincerely and curiously digs for the hidden gems inside of you, always finding ways to lead me back to my true self, skilfully reconnecting me to places of joy and inner peace — and she gives practical, fun tools to integrate the learnings into daily life. I most definitely recommend her to anyone who seeks a professional guide on their transformational journey!”
RDRianne D.Financial Consultant, The Netherlands
“I had the privilege to be coached by Heena several times during a very difficult time of my life. Her intuitive coaching style, her empathy and her ability to bring hidden fears and blocks to the surface have been life-changing for me. I have been able to navigate through hardships and work on myself with Heena’s guidance, and will forever be grateful for how she helped me.”
CCécileSwitzerland
Heena Jethwa in conversation during a panel discussion
Meet your coach

Hi, I'm Heena — and I believe great leadership can feel joyful

After 30+ years of corporate experience in software, consultancy, and senior leadership — including IBM and SPSS — I saw how often talented leaders run on stress and self-doubt. “Kushi” means joy, and it is the reminder at the heart of my work: you can lead with high standards and still feel human doing it.

As an ICF Professional Certified Coach (PCC), I bring warmth, honesty, and structure to help leaders, teams, and organisations do their best work together — where people belong and can thrive.

More about my story

Ready when you are

Leadership rooted in joy, belonging, and purpose.

Book a free 30-minute discovery call. No pressure — just a real conversation about where you, your team, or your organisation are, and where you want your leadership to go.